Visit Qatar Partners with MELT Live to Bring New Global Entertainment Experiences to Qatar

Visit Qatar has announced a landmark partnership with MELT Live, formalised in Doha by H.E. Saad Bin Ali Al Kharji, Chairman of Qatar Tourism and Chair of the Board of Directors of Visit Qatar, alongside the Chairman of MELT Live Events and global entertainment icon Steve Harvey.

This multi-year agreement will introduce internationally recognised entertainment events to Qatar, reinforcing the nation’s reputation as a hub for culture, lifestyle, and world-class experiences.

Flagship Debuts in 2026

The collaboration will launch with two major events:

• FuelFest Qatar 🚘🎶 — A dynamic festival combining car culture with live music, uniting automotive enthusiasts and international performers.

• The Golf Classic by Steve Harvey ⛳✨ — A lifestyle and sporting event blending golf, entertainment, and celebrity participation, offering a unique platform for global exposure.

  
  

Leadership Comments

H.E. Saad Bin Ali Al Kharji said:

“This strategic collaboration with MELT Live reflects our ambition to strengthen Qatar’s position as a global destination for major cultural and lifestyle events. By introducing platforms such as FuelFest and The Golf Classic, we are diversifying Qatar’s events calendar, creating new opportunities for engagement, and showcasing the country’s commitment to delivering world-class experiences.”

Steve Harvey added:

“It’s an honor to be in Qatar to witness this exciting new chapter with Visit Qatar and MELT Live. These events are about more than entertainment — they’re about building connections, celebrating culture, and creating unforgettable experiences.”

Expanding Qatar’s Entertainment Horizon

The signing marks the beginning of a long-term collaboration, with more events to be announced soon. Together, Visit Qatar and MELT Live will expand the nation’s cultural and entertainment portfolio, attract global audiences, and highlight Qatar’s signature blend of hospitality, innovation, and lifestyle experiences.