Saad Al-Kharji Participates in 20th WTM Ministers’ Summit, Highlighting Qatar's Tourism Strategy

Qatar Tourism Chairman Highlights Sustainable Tourism at WTM Ministers’ Summit in London

London, United Kingdom — 5 November 2026: His Excellency Saad bin Ali Al-Kharji, Chairman of Qatar Tourism, participated in the 20th edition of the World Travel Market (WTM) Ministers’ Summit in London, highlighting Qatar’s commitment to building a resilient and sustainable tourism sector.

Held as part of WTM London 2026 under the theme “Strengthening Tourism for a Resilient and Regenerative Future,” the summit brought together tourism ministers and industry decision-makers to discuss the future of global tourism and the importance of long-term sustainability.

Tourism as a Strategic Pillar of Qatar’s Economic Diversification

During the summit, H.E. Saad bin Ali Al-Kharji reaffirmed Qatar’s commitment to strengthening tourism as a key pillar of the country’s economic diversification strategy.

He outlined Qatar’s approach to developing a tourism industry capable of adapting to evolving global circumstances and emerging challenges through long-term strategic planning and continuous investment.

His Excellency highlighted the importance of investing in tourism infrastructure and services to strengthen the sector’s preparedness, adaptability and long-term resilience.

Public–Private Partnerships and Digital Transformation

The Qatar Tourism Chairman emphasised the importance of coordinated efforts between government institutions and private sector stakeholders to support sustainable tourism development.

He also highlighted the role of stronger public–private partnerships in advancing the industry’s development and improving its ability to respond to changing market conditions.

Digital transformation was another key focus of his participation, with His Excellency underscoring its importance in enhancing visitor experiences and supporting the tourism sector’s continued evolution.

Strengthening International Tourism Cooperation

His Excellency also called attention to the importance of expanding international cooperation to address shared industry challenges and support the sustainability of global tourism.

Through dialogue, strategic partnerships and the exchange of expertise, tourism authorities and industry stakeholders can work together to strengthen the sector’s adaptability and long-term development.

Qatar’s Participation in Global Tourism Discussions

The WTM Ministers’ Summit is an international platform bringing together tourism ministers, policymakers and industry leaders to discuss the direction of the global tourism sector.

Qatar Tourism’s participation reflects the country’s continued engagement with international partners and its commitment to contributing to discussions on sustainable tourism, industry resilience and long-term growth.

The participation also reinforces Qatar’s efforts to exchange international expertise, build strategic relationships and support the development of a competitive tourism sector capable of responding to future challenges.