Visit Qatar, Discover Qatar and Qatar Airways Lead Joint Roadshow in Nigeria to Promote Leisure Travel to Doha

Doha, Qatar – July 2025 – Visit Qatar, in collaboration with Discover Qatar and Qatar Airways, has successfully concluded a high-impact roadshow in Nigeria, aimed at positioning Doha as a premier destination for leisure travel and stopover experiences.

The strategic initiative gathered over 120 key travel professionals and trade partners, beginning with a large-scale engagement event in Lagos attended by more than 100 guests. This was followed by an exclusive networking luncheon in Abuja, which welcomed 20 senior stakeholders from the Nigerian travel industry.

The events served to showcase Qatar’s diverse tourism offerings – from cultural heritage and world-class hospitality to luxury shopping and adventure tourism – while fostering direct business-to-business connections between Nigerian agents and Qatar-based suppliers, including Destination Management Companies (DMCs) and hotels.

The roadshow forms part of Visit Qatar’s broader strategy to enhance awareness of stopover programs, Qatar Airways’ seamless connectivity, and the country’s unique experiences. It also aimed to facilitate new collaborations with Nigerian tour operators and leisure travel agents.

By tapping into the growing Nigerian outbound travel market and leveraging Qatar Airways’ strong presence in the region, this initiative further cements Qatar’s standing as a preferred tourism hub and reflects its commitment to building long-term trade ties across West Africa.