A World of Events Landing in Qatar: Visit Qatar Launches Global Campaign Celebrating Year-Round Experiences

Doha, Qatar – October 2025:

Visit Qatar has unveiled a bold new global campaign, “A World of Events Landing in Qatar,” spotlighting the country’s vibrant, year-round calendar of cultural, sporting, and entertainment experiences.

The creative campaign transforms the arrival terminal of Hamad International Airport (HIA) into a symbolic stage where luggage belts carry unique items—each representing a major upcoming event in Qatar. From the Formula 1 Qatar Grand Prix, T100 Triathlon, and ATP/WTA tournaments, to cultural icons like the Qatar International Food Festival (QIFF) and the Doha Jewellery & Watches Exhibition (DJWE), every suitcase tells a story of excitement and discovery.

More than a visual spectacle, the campaign film personifies the spirit of Qatar’s event season — a continuous journey of arrivals, moments, and memories that connect people and passions from across the globe.

Global icon David Beckham narrates the film, linking each scene and celebrity arrival with Qatar’s renowned warmth and hospitality. The campaign also features:

• 🎾 Ons Jabeur, five-time WTA singles champion, representing world-class sport

• 🎤 Anirudh Ravichander, India’s rock sensation, symbolizing musical energy

• 🎭 Hande Erçel, Turkish actress, bringing cinematic charm

• 🍣 Nobu Matsuhisa, acclaimed Japanese chef, celebrating Qatar’s culinary excellence

• 🏃 Sir Mo Farah, ten-time global gold medalist, embodying the spirit of motion and achievement

Each arrival scene represents Qatar as a crossroads of culture, talent, and innovation—where global experiences converge to create unforgettable moments.

“The campaign captures the power of arrival — that first impression that defines Qatar,” said a Visit Qatar spokesperson. “It celebrates not just our world-class events, but the anticipation, energy, and hospitality that make every visit to Qatar an experience like no other.”

The campaign forms part of Visit Qatar’s broader mission to showcase the Qatar Calendar 2025–2026, a unified national platform featuring upcoming events across sports, arts, culture, and entertainment.

Visitors can explore the full lineup at www.qatarcalendar.com.